David Parrott's blog

The importance of website contact forms

Does your website have a contact form?

A contact form is a must-have for any website. Not just a contact page, mind you, but a real, working contact form that someone can fill in and submit.

A lot of websites have just a contact page with some contact details such as an address, phone number and an email by which someone can contact them. This is both a mistake, and a huge missed opportunity.

Putting your email address on your website is a Very Bad Idea.

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Analysing your website traffic with Google Analytics

Our free website audit service is proving very popular with businesses who have paid a lot for a website but feel that they aren't getting the return on investment they were led to expect by their website designer.

Yet, when we ask these customers how much traffic their website is getting, the answer is often a variation of "I don't have a clue". Even more scary, we even run into website developers who give the same answer, but we'll save that for a blog post all of its own.

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Get your keyword strategy right

As part of our work, we do a lot of website audits where we evaluate how well a website is designed to attract visitors and convert those visitors to sales or leads.

One of the most common problems we come across during the website audit process is that the keyword strategy on many websites is all wrong. Whatever the merits of the website from a search engine optimisation perspective, if the keywords are wrong, then the traffic coming to the website is not properly qualified, and visitors to the website are unlikely to convert.

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Five reasons not to get a website

As a website development company, we hear a lot of reasons from businesses to explain why they either don't have a website or why they don't see much point in getting a website. Here's a list of some of them, plus a couple that we know people are thinking but don't want to say.....

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Google reigns supreme

Whenever I talk to clients about search engine optimisation and what they can do to improve their search engine rankings, I make sure I refer to "the major search engines" rather than getting specific about which search engine I'm talking about.

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Getting a website - Part 2: What does success look like?

This article is the second in our series on Getting a Website, designed to help you understand the process of getting a website for your business, and make sound decisions that will result in more business from your new website. This article focuses on setting targets for your website that you can use to evaluate the success of your website once it is up and running.

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Getting a website - Part 1: Decide why you want a website

We get a lot of calls from people who have decided that they need a website, but aren't really sure where to start. We've put together a guide to help demystify the process and provide you with the information you need to make educated decisions about your website project. This guide is presented in several instalments, of which this is the first. At the end of this article you'll find a link to the next article in the series. 

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