keyword strategy

As part of our work, we do a lot of website audits where we evaluate how well a website is designed to attract visitors and convert those visitors to sales or leads.

One of the most common problems we come across during the website audit process is that the keyword strategy on many websites is all wrong. Whatever the merits of the website from a search engine optimisation perspective, if the keywords are wrong, then the traffic coming to the website is not properly qualified, and visitors to the website are unlikely to convert.