sales funnel

Your website converted a visitor - now what?

Submitted by David Parrott on Mon, 14/09/2009 - 18:45

Great news - your website just converted another visitor!

Joe Martin of Mount Manganui, Tauranga, New Zealand, just filled out your contact form and is interested in purchasing one of your products. He's provided his full name, email address and phone number, plus a brief outline of his requirements.

Now what?

The purpose of most business websites is to generate sales leads. But what businesses do with those leads can vary wildly:

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