website design

We've reached that time of year - especially in the southern hemisphere where summer is fast approaching - when people have more than half an eye on Christmas. They're taking care of regular business, but are deferring major new projects until late January or early February when they get back from their summer holidays.

Sound like you? If so, read on....

Great news - your website just converted another visitor!

Joe Martin of Mount Manganui, Tauranga, New Zealand, just filled out your contact form and is interested in purchasing one of your products. He's provided his full name, email address and phone number, plus a brief outline of his requirements.

Now what?

The purpose of most business websites is to generate sales leads. But what businesses do with those leads can vary wildly:

As a website development company, our focus is on helping our customers to drive more visitors to their website, and on ensuring the website converts those visitors to leads.

The cool thing about this process is that a well-designed website provides you with very detailed information about the sources of those visitors, what search terms they used to find you, what they did on the site, and what pages they visited before converting.

This article is the second in our series on Getting a Website, designed to help you understand the process of getting a website for your business, and make sound decisions that will result in more business from your new website. This article focuses on setting targets for your website that you can use to evaluate the success of your website once it is up and running.

We get a lot of calls from people who have decided that they need a website, but aren't really sure where to start. We've put together a guide to help demystify the process and provide you with the information you need to make educated decisions about your website project. This guide is presented in several instalments, of which this is the first. At the end of this article you'll find a link to the next article in the series.