Get more website traffic
“I need more potential customers to visit my website”
For your website to succeed, you need people to visit it. No visitors equals no business. And you know what no business equals.
Generating more, and better qualified, visitors to your website boils down to one thing - getting onto the first page of search engine results for search terms that are relevant to your business and appropriate to your objectives for your website. That doesn't happen easily - and it rarely happens by accident.
If you want to guarantee more traffic for your website, you need to engage in search engine marketing. This a broad term that covers many activities, but there are three major aspects of search engine marketing you should implement if you are serious about generating more website traffic: search engine optimisation, link building and paid advertising.
Search Engine Optimisation
Search engine optimisation (SEO) involves increasing the amount and quality of traffic to your website by making your content more relevant to selected keywords and removing any potential barriers in the design and layout of your site that might stop search engines from indexing and ranking your site.
Many businesses ignore the need for search engine optimisation at their peril. To find out how well your website is optimised, sign up for our free website audit. This audit will identify how attractive your website is to the major search engines and provide you with an action plan for addressing any issues with your current website.
Link building is the process of placing links to your website from other websites that are both popular and relevant to your website. Link building takes time and hard work but can have a significant affect on your search engine ranking as well as increasing your referral traffic.
There are no shortcuts in a link building campaign. Outsourcing your link building to an expert is often the best way to increase your inbound links. Just a few hours a month will, over time, lead to a solid and sustainable increase in your rankings and traffic. But take care - generating inbound links from websites that aren't relevant or appropriate, or which charge you for link placement, can hurt rather than help your search engine rankings.
Call us on 0800 126 222 to find out how we can manage your link building as part of a holistic program to increase your website traffic, or click here to find out more about link building can increase your rankings and website traffic.
Paid Ad Placement
Paid ad placement (also known as pay per click or PPC marketing) allows you to place advertisements to your site directly on the front page of search engine results for keywords you select using programs such as Google Adwords. This can generate amazing levels of traffic to your website in a short space of time, but it can also cost a lot of money, particularly if the keywords you choose are very popular.
Setting up a Google Adwords campaign is easy and quick. Unfortunately, it is just as easy to waste your money if you don't plan your campaign effectively.
For advice on setting up an effective Google Adwords campaign that generates results that justify the money you spend, call us on 0800 126 222.
Get help from the experts
If you know you need more website traffic, but don't have the time or skills to do it on your own, talk to us. We have a range of services and packages designed to help you drive more and better qualified traffic to your website. Call us on 0800 126 222 to discuss how how we can help you get more traffic for your website, or fill out our contact form to find out more about how we can help you.