Search Engine Marketing
If you want more traffic to your website, you need Search Engine Marketing
Search engine marketing is the key to getting more business from your website. Most people use search engines such as Google or Yahoo to find the information they are looking for on the web. If your business doesn't appear on the first page of the search engine results, you're missing out on potential business.
Search engine marketing (SEM) is about marketing your website to the search engines to increase your ranking in search engine results. There are three basic approaches to search engine marketing techniques:
- Improving organic search rankings through search engine optimisation
- Paid or sponsored links through ad networks such as Google Adwords
- Contextual ad placement, also through ad networks such as Adwords
In many cases the latter two techniques, basically buying your way onto the search results, can be a fast way to build traffic to your site, although it is also easy to burn through a lot of money very quickly for little or no result. Improving your organic rankings is a slower but longer-term approach to generating traffic to your site.
Call us on 0800 126 222 if you want help with your search engine marketing, or click here to find out more about what we do and how we can help you.