Successful website marketing depends on effective copywriting

Great copywriting is critical to the success of your website. Without great content on your website, your search engine optimisation efforts will be largely wasted, and your website will fail to deliver the business results you want.

Great copy serves three primary purposes

  • First, it has to persuade visitors that you are offering what they want.
  • Second, it has to work as part of your SEO strategy, which means using keywords effectively without reducing the persuasiveness of the content.
  • Third, it has to convert visitors by convincing them to take some action.

Great copy is also a good way to generate inbound links, especially if you update your site regularly. Links to your website from external websites will bring inboiund traffic, and will help your search engine rankings.

Most customers hate writing content for their website. Unfortunately, it shows. It can also delay the launch of a website by weeks or even months as the excuses not to write copy become more creative than the copy itself..

But it doesn't have to be that way. Let us help you. Call us now on 0800 126 222, or click here to contact us and find out more about our copywriting services. We love writing great copy for websites, even if we're not building your website for you. It's in our blood.

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