Is your website being indexed by Google?

One of the best things you can do for search engine optimisation is to maintain a steady stream of new unique content to your website. But how do you know whether you've got Google's attention or not?

Answer? Use Google Alerts.

Google Alerts is a great tool provided by Google themselves, which allows you to find out when Google indexes your content.

It's easy to set up:

  1. First, make sure you have a Google account (it's free and easy).
  2. Create some new content on your website.
  3. Visit the Google Alerts website and create a new alert
  4. For the search terms, copy and paste a unique phrase (up to 10 words) from the new content you just added, and put quotes around it (so Google only searches for the complete phrase, not the individual words inside it).
  5. Set the alert so you get notified "as it happens".
  6. Click Create Alert (leave the other settings as-is).
  7. Wait!

When Google comes across this phrase (i.e. when it indexes your new page) it will send you an alert. That will tell you how long it took Google to find your new web page, so you can then check out how well your page is ranked for the keywords you chose for the page (this may take a little longer; the object of this exercise is mainly to find out how fast Google indexes the new content).

Ideally the alert will arrive within 10 days - that tells you your website is in pretty good shape, and Google is keeping a reasonably close eye on your website.

If the alert takes much longer than 10 days to show up (or never shows up at all), it may be that there are problems with your website that is making it difficult for Google to index your website properly. In that case it might be a good idea to get a search engine optimisation to perform an audit of your website, such as the free website audit that we offer.

Writing content for websites is time consuming and challenging. By using Google Alerts you can at least make sure that your efforts aren't going to waste, and that Google is indeed paying attention. Good luck!


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